MAMATA Scheme for pregnant women and lactating women, Odisha financial incentive

Ministry Of Women and Child Development, Odisha


Women and Child Development Department,Odisha


MAMATA Scheme is a Conditional Cash Transfer Maternity Benefit Scheme launched by Women and Child Development Department, Government of Odisha

This scheme aims to reduce the issue of maternal and infant undernutrition. This scheme is for pregnant women and lactating women of 19 years of age and above for the first two births. This scheme provides monetary support to the pregnant and lactating women to enable them to seek improved nutrition and promote health-seeking behavior. Under this scheme incentive is given to beneficiary.

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The objectives of this scheme are summarized as below:

  • To provide partial monetary compensation for pregnant and nursing mothers so that they are able to rest adequately during their pregnancy and after delivery.
  • To increase utilization of maternal and child health services, especially antenatal care, postnatal care, and immunization.
  • To improve mother and child care practices, especially exclusive breastfeeding and complementary feeding of infants.


Pregnant and Lactating women of 19 years of age and above for the first 2 live births, except all Government/Public Sector Undertakings (Central and State) employees and their wives will be covered. Age, number of live births and employment status would be as reported by the beneficiary in the format prescribed.


Pregnant and lactating mother


The beneficiary will receive a total incentive of Rs. 5000 in four installments. Payment will be made by e-transfer from the CDPO to the beneficiary account.

How To Apply

To avail the benefits under Mamata scheme, a pregnant woman has to register herself at the Anganwadi Centre(AWC)/ mini AWC to which she belongs. For all new cases of pregnancy, registration at the Anganwadi Centre(AWC) should be done within 4 months of conception. However for claiming the first installment under Mamata scheme, a pregnant woman may be allowed to register within 6 months of conception. Care should be taken to see that every pregnant woman registers her pregnancy at the AWC/mini AWC in whose service area she ordinarily resides. (A pregnant woman may avail services at any AWC, but she will receive her entitlements under Mamata only from the AWC where she is registered. For e.g. If a woman discovers her pregnancy at her maternal home, she may go for her ANC at the maternal village, but her pregnancy should be registered at the AWC in whose service area she ordinarily resides). In case of AWW vacancy, the beneficiary will register in the nearest AWC.

Contact to Child Development Project Officer (CDPO) at respective District.

Date of Launch


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