Promotion of Packaged Tea of Indian Origin Scheme for Indian exporters brand support, reimbursement


Ministry of commerce & industry


This scheme has been introduced to help Indian exporters in their overseas marketing of tea of Indian origin, on a sustained basis, Tea Board proposes a brand support scheme. Since This scheme is to promote tea, it is mandatory for companies wanting to avail of This scheme to be marketing 100% Indian tea in packets carrying Indian tea logo or any of speciality logos after complying with requirements for logo usage. This scheme covers all Indian companies/exporters marketing Indian brand tea in packets of less than 1 kg. The brand should be owned by the exporter.

Sponsored By

Central Government of India


A brand support scheme for Indian tea exporters

To promote Indian tea exporters


All Indian registered exporters exporting value added tea would be eligible if the brand for which support is requested is owned by them.

All registered exporters holding permanent exporter’s license and submitting regular monthly export returns to Tea Board may apply.



For tea rooms/boutiques – reimbursement for year-1 - 75%; year-2 - 50%; year, 3 - 25% of lease/rental charges of floor area or display; maximum limit - Rs.12 lakh per annum.

Promotional campaign - 25% of cost reimbursement subject to a ceiling of Rs.50 lakh per annum

Displays in departmental stores + In-store demonstration/promotion - 50% of the display and shelf rental cost as well as in-store promotion or maximum limit - Rs.25 lakh per annum per country.

Product literature – 25% of total cost subject to a ceiling of Rs.50 lakh per annum per market

How To Apply

A Udyami Helpline: Dial 1800-180-6763 [Toll Free Number] for queries relating to this Schemes.

Contact to

To Tea Board




Commerce & Industry

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