Scheme for Promotion of Indian Spice Brands Abroad for indian exporters


Ministry

Ministry of commerce & industry

Description

This scheme aims to promote Indian spice brands in new, sophisticated and affluent segments in foreign markets targeted beyond the ethnic Indian population in these countries and in the Middle East. There are two activities assisted under This scheme viz., product and packaging development and bar coding; and brand promotion

Sponsored By

Central Government of India

Objective

Among sophisticated and affluent segments in foreign markets, targeted beyond the ethnic Indians

To promote Indian Spice Brands Abroad

Eligibility

All registered exporters of spices who have registered their brands with the Board, SHC/logo holders and holders of organic certification

Beneficiaries

Benefits

Interest-free loan up to 100% for slotting/listing fee and promotional measures and 50% of cost of product development, subject to a maximum of Rs.2.50 crore per brand and Rs.5 crore where brand buyout is involved in (a) Product and packaging development and bar coding and (b) Brand promotion

How To Apply

A Udyami Helpline: Dial 1800-180-6763 [Toll Free Number] for queries relating to this Schemes.

The exporter who desires to avail of assistance has to submit an application in the prescribed format along with copies of detailed proposal covering market promotion to be undertaken with cost break-up in each segment separately.

Status

Active

Sector

Commerce & Industry



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